“We not only want to get better at the way we use criteria to connect people, but we want to broaden the reasons for connecting in the first place. “We’re very good at connecting people, but there’s this ‘what happens after that?’ moment that we want to improve,” said Rad. The acquisition of Tappy might be a step toward product updates that offer direct photo messaging, though that’s just speculation at this point. If you want to get your nude pic on, head over to text or Snapchat or whatever else. However, Tinder has never allowed users to privately send each other photos through the app. Users can type text over them, add filters, or draw, and then recipients have the option to like the Moment or start a quick chat. The feature, which sees daily action from more than fifty percent of Tinder’s users, lets people blast all their matches with a photo message. Tinder Moments is one feature from Tinder where Tappy may be able to lend some extra help. Growth isn’t slowing, and January is always a big month for dating apps, so I wouldn’t be surprised to see the company hit 2 billion matches in the coming months.īut with growth comes added responsibility to surprise and delight the user. For some context, Tinder hit 1 billion total matches in March of 2014, and in October 2014 the company was seeing 1 billion swipes a day and 12 million matches a day. Tinder is now seeing 1.5 billion swipes every day, 21 million matches each day, and just yesterday surpassed the 5 billion match mark. There are some specific things that they’ve done in the past that we wouldn’t have to figure out on our own moving forward.” When I spoke with Brian, we found that our goals for two separate products were such a great match. “It’s incredibly difficult to find talented people to join us fast enough to keep up with our roadmap for 2015, which includes some ambitious plans. “We’re growing and recruiting like crazy,” said Sean Rad, cofounder and CEO of Tinder. So why would Tinder, who has an extremely similar product in the form of Tinder Moments, spend money on a service that replicates that? It’s a fast little app, both in messaging and taking pictures, and pulls from some of the best features of Snapchat and Instagram to take a stab at replacing text messaging. The inbox looks more like a newsfeed than an inbox, with large screen-wide photos acting as the cover art for your various chats. From there, you can turn that particular photo into a chat thread, with a single individual or a group. All messages disappear after 24 hours, and Tappy’s conversations must begin with a photo. Tappy is a mobile messenger that uses photos and ephemerality to put a new face on text messaging. The terms of the deal were not disclosed. The IAC-backed startup has purchased Chill, creators of Tappy, as part of a strategic acquihire. Additionally, Facebook could one day choose to ban competitors like Tinder, Bumble, and Hinge from using Facebook as a third-party service, which could spell further doom for those companies.Tinder has just closed its first acquisition. Immediately following the new dating feature announcement, shares of Match Group,the parent company of, OKCupid, and Tinder, fell as much as 19 percent, CNN reported. However, one place it likely isn't a hit is with its competitors. Regardless, the new feature is bound to be a hit with the social network's more than 2.2 billion users worldwide. “And that’s a nice bunch of data to use to serve ads to,” Armstrong added" Instead, he explained that using a dating feature like Facebook’s also implies that you’re potentially in the market for new outfits for those dates, in need of restaurant recommendations, and other events to attend and pay for. “Dating doesn’t just mean swipes,” Forbes contributor Paul Armstrong wrote.
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